Denise Chicano, 4x founder

Build a business that doesn't depend on you for everything

I'm building The Petite Standard in public. I share how I organize my systems and people, so you can take back control when business and life get hectic.

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Denise Chicano sitting on a stone balcony
For the founder doing it all

Feeling like everything depends on you?

Everything is moving so fast. You just want to get back on track and take charge, even when life happens. You don't have to fix it all at once. Put your hard work into what you can control, ignore what you can't, then keep the faith.

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Denise Chicano crossing the street
My story

I have been an operator my whole adult life

At 16, I ran operations and money for my family's business. At 18, I launched my own food business. Now I'm building The Petite Standard.

My purpose

Building can get lonely, but does it have to be?

I work at home, so there are almost no boundaries between work and life. That's why I started posting, to find friends who are building something too, so we can support each other.

Denise Chicano smiling on a park bench
Freedom Founders

You don't have to build alone

The Founder Diary

My email journal for founders who are building something too. What I'm building, what's working, and what I'm learning.

Read the Founder Diary
Questions

Good to know

Who is Denise Chicano?

I'm a 4x founder in California and the co-founder of The Petite Standard. I have run operations since I was 16, and I share how I organize my systems and people.

What is the Founder Diary?

My free email journal for founders who are building something too. What I'm building, what's working, and what I'm learning.

Who is it for?

Women founders who feel like everything in their business depends on them, and want to take back control of their systems and people.

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